Why doesnt the type of decision-making process a consumer, Dissertation

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Why doesnt the type of decision-making process a consumer

Question: Why doesn't the type of decision-making process a consumer uses stay constant? Is there a correlation between the level of cognitive dissonance a consumer experiences and the number of choices on the market for the product purchased? Explain. Can anyone become an opinion leader? Why or why not? Can marketers ever truly overcome negative attitudes toward a product?

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