Why does kotter place emphasis on the individuals involved


Discussion Post: Change Theory

Kotter's change theory places importance on the individuals involved in the change as key to the success of the project. Why does Kotter place emphasis on the individuals involved to impact successful change efforts?

See a Kotter source below (It's an easy and interesting read!)

Kotter, J. (2011). Leading Change: Why Transformation Efforts Fail. In On change management. (pp. 1-16). Boston, MA: Harvard Business Review Press. (Reprinted from , 1995)

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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