Why does a retailer need to use multiple performance, Finance Basics

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Why does a retailer need to use multiple performance

Question: 1. Why does a retailer need to use multiple performance measures to thoroughly evaluate its performance?

2. Describe how a multiple-store retailer might set its annual performance objectives.

3. Buyers' performance is often measured by the gross margin percentage. Why is this measure more appropriate than net profit percentage?

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Finance Basics: Why does a retailer need to use multiple performance

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Finance Basics: Why does a retailer need to use multiple performance

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