1. Locate at least one Encoder product and one CAC product. Discuss the strengths and weaknesses of each product. A minimum of 250 words with one reference source
2. Subscribe This week, we discussed three key areas of training: onboarding, diversity, and harassment. Has any of these areas been a priority for training in your organization? If so, which one(s)? Why do you think your organization considers this training a priority?
3. Kotler and Keller describe six criteria for selecting brand elements. Pick a brand that you are familiar with (eg. BMW, Coca-Cola, Aeropostale). Analyze it based on the six criteria. Is it a "good" brand? Is it better suited to building a brand or defending it?