Homework: Global Branding, Marvel Studios, and Walt Disney Company
Textbook: Hill, C. W. L. (2021). International business: Competing in the global marketplace (13th ed.). McGraw-Hill Education.
Instructions
This unit has focused on global marketing research and development (R&D). The Management Focus "Global Branding, Marvel Studios, and the Walt Disney Company" can be found on page 534 of the course textbook. You will be required to read the case study and answer the questions below.
I. From a global branding standpoint, why do you think Marvel Studios is a wholly owned subsidiary of the Walt Disney Company instead of just a part of Disney?
II. Marvel Comics has drawn from more than 100 characters for its Avengers superheroes since 1963. Collectively, these characters have created a very successful franchise for Marvel Comics and Marvel Studios. What is their global marketing formula, and why do you think this global marketing works for the company?
III. Many of Marvel Studios movies are connected to each other (e.g., The Avengers and Iron Man movie franchises). Do you think the film-watching public can keep up with all of these intricate connections? Does it even matter if people do keep up with the connections (e.g., Tony Stark across so many movies)?
IV. What does Marvel Studios gain by having the global branding connections of the characters across multiple movie franchises?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.