Solved: Why do you think ikeas expansion into europe went so well, Marketing Management

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Why do you think ikeas expansion into europe went so well

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Why do you think IKEA's expansion into Europe went so well? Why did the company subsequently stumble in North America? What lessons did IKEA learn from this experience? How is the company now applying these lessons?

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Marketing Management: Why do you think ikeas expansion into europe went so well

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