Assignment: Itunes Music Pricing
Question 1: Define the Organizational Architecture in Apple Inc. Explain in detail the corporate governance in Apple Inc.
Question 2: Provide an argument for why a more variable pricing policy might increase the sales revenue from Apple's Music Store (compared to the flat pricing policy).
Question 3: Why do you think Apple moved from one to three price points in 2009? What types of songs do you think Apple tends to sell at the lower prices?
Question 4: Discuss other potential pricing policies that might increase the revenue from Music Store sales.
Question 5: What are the risks and potential costs of implementing more sophisticated pricing schemes for the downloaded music? Explain.
Question 6: Is Apple's pricing objective to maximize the revenue it receives from the sales of downloaded music? Is this the objective of the major record companies? Explain.
Question 7: Do you think that Apple's ability to control the pricing of downloaded music is likely to change in the future? Explain.