Why do you think an entrepreneurial marketing plan is


1. Explain how small business owners face challenges that differ greatly from the challenges of executives in large corporate firms. Suggested length: 150 to 200 words.

2. Why do you think an entrepreneurial marketing plan is necessay before launching an entrepreneurial venture?

3. How might adherence to a professional code of ethics (concerning obeying the laws in a country) create a possible conflict of interest while working abroad?

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