Why do you believe that disney has been so successful, Marketing Management

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Why do you believe that disney has been so successful

Journal Problem

Review the "Marketing Excellence: Disney" case study on p. 185 of your textbook. Why do you believe that Disney has been so successful? What do they do to connect with their customers? Why do you believe they been able to accomplish this for so many years?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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