Answer the Review Questions in complete sentences. Make sure that you answer the question completely in a paragraph form
Why do we study ethics?
If each of us has a unique set of influences and values that contribute to our personal value system, how can that be applied to a community as a whole?
Consider how you have resolved ethical dilemmas in the past. What would you do differently now?
How would you propose the resolution of an ethical dilemma using the Golden Rule?
Of the four commonly held rationalizations for unethi- cal behavior proposed by Saul Gellerman, which one do you think gets used most often? Why?
Explain what “doing the right thing” in a business environment means to you.
Consider the functional departments we have reviewed in this chapter. Which department do you think faces the greatest number of ethical challenges? Why?
Philip Kotler argues that professional marketers “should have the same ambivalence as nuclear scientists who help build nuclear bombs.” Is that a valid argument? Why or why not?
What are “creative bookkeeping techniques”? Provide three examples.