Why do we focus on cash flows rather than accounting profits in making our capital-budgeting decisions? Why are we only interested in incremental cash flows rather than total cash flows? As a financial manager, explain why these concepts are important to business leaders in Saudi Arabia. Search the SEU library or the internet for an academic or industry-related article. Select an article that relates to these values and doing business in Saudi Arabia.
For your discussion post, your first step is to summarize the article in two paragraphs describing what you think are the most important points made by the authors (remember to cite the information, as appropriate). For the second step, include the reference listing with a hyperlink to the article.