Why do use reviews and recommendations of complete strangers


Problem

Why do we use reviews and recommendations of complete strangers when making a buy? Are reviews and recommendations changing our attitudes and driving our behavior? Respond to two classmates. This is a very current and important paradigm shift in the way we buy, interesting topic.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why do use reviews and recommendations of complete strangers
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