Why do these companies offer these incentives to attract, Operation Management

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Why do these companies offer these incentives to attract

With so much competition out there, how does a consumer make the decision on which airline to use? which supermarket to use? which bank to use?

Why do these companies offer these incentives to attract customers? What happens to them if they don't offer the incentive? Will customer still come to their place and do business?

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Operation Management: Why do these companies offer these incentives to attract

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