Why do some executives refuse to function as project sponsor


Assignment

Case: THE INVISIBLE SPONSOR1

QUESTIONS

1. Why do some executives refuse to function as project sponsors?

2. Can an executive be "forced" to function as a sponsor?

3. Is it right for the sponsor to be the ultimate person responsible for the success or failure of the project?

4. Were Al Zink's actions that of someone trying to be an invisible sponsor?

5. Did Fred Cutler act appropriately in trying to get Al Zink to act as a sponsor?

6. What is your best guess as to what happened to the working relationship between Al Zink and Fred Cutler?

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Why do some executives refuse to function as project sponsor
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