Case Study: Read the case study at the end of Chapter 12 in the textbook and answer the following questions.
Why do some executives refuse to function as project sponsors?
Can an executive be “forced” to function as a sponsor?
Is it right for the sponsor to be the ultimate person responsible for the success or failure of the project?
Were Al Zink’s actions that of someone trying to be an invisible sponsor?
Did Fred Cutler act appropriately in trying to get Al Zink to act as a sponsor?
What is your best guess as to what happened to the working relationship between Al Zink and Fred Cutler?
Kerzner, H. R. (2013). Project management: a systems approach to planning, scheduling, and controlling. Hoboken, NJ: John Wiley & Sons, Inc.