Why do many marketing research companies are conglomerating


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Why do you think so many marketing research companies are conglomerating-that is, merging with or acquiring one another? Is it solely to conduct global marketing research?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why do many marketing research companies are conglomerating
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