Asignment
1. Why is it helpful for international business people to know that a national culture has two components?
2. A knowledge of culture has been responsible for Die. ney's success in Tokyo, and ignorance of culture was responsible for the company's large losses in Paris. Discuss.
3. Why do international businesspersons need to con. eider aesthetics when making marketing decisions?
4. How can the demonstration effect be used to improve productivity? To improve sales?