Uber's New CEO Confronts His First Crisis With Driverless-Car Death By Greg Bensinger | Mar 21, 2018
TOPICS: Crisis Leadership
SUMMARY: Dara Khosrowshahi spent much of the first six months as Uber's CEO cleaning up scandals he inherited. Just as it appeared Uber was turning a corner, a new crisis has emerged.
CLASSROOM APPLICATION: Crisis situations impact the image and reputation of the company and the CEO. Leaders are expected to quickly manage crisis situations and effectively work to rebuild trust. Acting swiftly and effectively to communicate with key stakeholders is important in a crisis situation. This article discusses the recent crisis at Uber.
QUESTIONS:
1. (Introductory) What is the crisis facing Uber's new CEO?
2. (Advanced) Why do crisis situations shape the leadership image and reputation for new leaders? How will this crisis shape the leadership of Uber's new CEO?
3. (Advanced) What is Uber's reputation? How is the self-driving car situation impacting the company reputation?