a) Why do companies (retailers) expand their product like food or drugs? Think about which companies have done so, what have they had to do to accommodate the product lines. List all the things the company had to do.
b) How does the strategy of expansion compare to other companies that stay within a certain product line that you often find in retail environment like the shopping mall? What would be the operational advantage the limited or focused strategy? Keep in mind that operational issues can include supply/inventory management and logistics.
c) In this part we look at resort/entertainment industry, specifically Disney or any other resort you want to pick. Pick a company you have been to or experienced. Explain what the product the company is offering and its relationship to the service side of the business/company. I picked Disney due to my kids and have been there several times, given my background I look at things like waiting lines, how they control movement of customers, and the entertainment package. So explain what your experiences are, how they managed their product/process to provide value to you.