Why do companies choose to enter foreign markets


Module Assignment: Why Do Firms Enter Foreign Markets?

There are many ways to enter foreign markets. Address the following:

1. Why do companies choose to enter foreign markets?

2. How do companies enter foreign markets?

3. What are the major advantages and disadvantages to entering a foreign market?

4. Weigh the options. Why would a company decide not to enter a foreign market?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why do companies choose to enter foreign markets
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