Problem
Consider that you work in the healthcare marketing department of a major healthcare organization. The organization's chief marketing officer has asked you to conduct market research on patient service satisfaction. You have been instructed to create and administer a patient satisfaction survey. With this in mind, consider the questions you might ask patients, how you will administer the survey, and the challenges during data collection.
Part A
a) Design a 15-question patient satisfaction survey, questions should be closed-ended.
Part B
a) Why did you write the particular questions that you wrote?
b) How do you plan to administer the survey?
c) What challenges do you anticipate during data collection and reporting?