Problem
After you have studied Economics in the News on pp. 316 - 317, answer the following questions.
a. Why did the European regulators say that Google was misusing its monopoly power? Do you agree? Explain why or why not.
b. Explain why it would be inefficient to regulate Google to make it charge the same price per keyword click to all advertisers. c. Explain why selling keywords to the highest bidder can lead to an efficient allocation of advertising resources.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.