Why did the actions of sculley spindler and amelio


Discussion Post

Use the information provided in pages 1-8 of the "Apple Inc in 2015" to answer the following questions:

o Explain how changes that occurred in the five forces in the PC industry during the 1980s and mid-1990s contributed to the dramatic decline of Apple's PC business during that period. (2-3 pages)

o Why did the actions of Sculley, Spindler and Amelio (Apple's CEOs from 1985 to 1997) fail to reverse the decline of Apple's PC business? (1-2 pages)

o Why were Steve Jobs' actions, when he took over Apple's PC business in 1997, more effective in countering the threats posed by the five forces in the PC industry? (1-2 pages)

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

Attachment:- Apple-Inc-in-2015.rar

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