Problem
1. What is the evidence that shows that brainstorming doesn't seem to work?
2. If brainstorming isn't such a good idea, how can you explain the success of Intellectual Ventures in coming up with great ideas?
3. Why did Steve Jobs move all restrooms to the lobby?
4. List 4 ways to facilitate the idea generation process in groups (you can draw on both articles).
Articles:
1. Groupthink- The brainstorming myth By Jonah Lehrer.
2. In the Air Who says big ideas are rare? By Malcolm Gladwell.