Assignment Task: Why Did Starbucks Fail In Australia
Watch the video:
YouTube Video: Why Starbucks Failed In Australia
Then answer the following questions:
1. In 2008, Starbucks closed more than ____ of its stores in Australia.
2. Based on the study of professor Wailes and researcher O'Conner, what are the two major reasons for Starbucks' failure in Australia?
3. In Australia, the total revenue of the coffee industry was more than ____ billion in 2018.
4. List out some major differences in the coffee culture between Australia and the U.S.
5. Besides the local consumers, who are the other main consumer groups in Australia? Why?