Why did decofrutas business model face any problem in europe, Business Management

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Why did decofrutas business model face any problem in europe

Problem

A. What was Decofruta's value proposition in 2013? Who were its customers?

B. How has Decofruta's value proposition changed since its foundation?

C. What were Decofruta's revenue streams back in 2013? Was the company profitable back then?

D. At the time when they decided to expand internationally to European market, what the business hypothesis did the partners have in mind?

E. Which hypotheses were actually confirmed, and which ones rejected?

F. Why did Decofruta's business model face any problems in Europe?

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