Problem
There is a reason that so many small businesses launch on eBay or other platforms and many never move away from the selling platform-even if they grow to become large firms. Watch this video about Chad White, founder of Class-Tech-Cars and an enthusiastic eBay seller, and then answer the questions that follow: https://www.youtube.com/watch?v=N5Ybst-3Ltw.
i. Why did Chad White decide to sell car parts on eBay? List all the reasons you can gather from what he says in the video.
ii. Critique White's selling strategy. Do you think he should try a different sales channel? If so, what options do you think he should pursue?
iii. Explain why you think White is pleased with eBay as his company's selling platform. Is he justified?