Discussion
1. Why is it difficult to develop a good sales forecast for a new product?
2. How does product design influence new product protocol?
3. Why conduct new product use testing?
4. What are the most important new product considerations for launch planning?
5. What market testing method would provide the most accurate forecast with the least cost and fastest results?
6. What public policy issues would be important to address for a potentially disruptive innovation with STEP implications?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.