Why can mindless decision making actually be more efficient, Marketing Management

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Why can mindless decision making actually be more efficient

Question: 1. Why can "mindless" decision making actually be more efficient than devoting a lot of thought to what we buy?

2. List the steps in the model of cognitive decision making.

3. What is purchase momentum, and how does it relate (or not relate) to the model of rational decision making?

4. Explain how a consumer can display signs of purchase momentum.

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