Problem:
Introduction: Attitude can be defined as a psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor (Eagly & Chaiken, 1993). It encompasses beliefs, feelings, and behavior tendencies toward social objects (Ajzen & Fishbein, 1980). Attitude change is the process through which individuals modify their evaluations and feelings towards a particular topic, which can result from persuasive communication, social influence, or personal reflection (Petty & Cacioppo, 1986). The selected social issue-social media consumption-refers to the ways in which individuals engage with social media platforms, including how often they visit them, the type of content consumed, and the extent to which they share or interact with that content. Running in parallel to the rising consumption of social media, particularly among younger demographics, are concerns about its impact on mental health, social connectivity, and information dissemination. Discussing attitudes and attitude change regarding social media consumption is essential for addressing this issue because many individuals possess automatic and unconscious attitudes toward social media that can lead to adverse behaviors. By changing these attitudes, it is possible to discourage detrimental consumption patterns and promote healthier digital habits. Research indicates that attitudes play a significant role in influencing behavior (Ajzen, 1991), making it a critical area of focus for social campa. Need Assignment Help?