Why are store-based retailers aggressively pursuing sales, Dissertation

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Why are store-based retailers aggressively pursuing sales

Question: 1. Why are store-based retailers aggressively pursuing sales through electronic channels?

2. What capabilities are needed to be an effective multichannel retailer?

3. From a customer's perspective, what are the benefits and limitations of stores? Catalogs? Retail Web sites?

4. Would you buy clothes on the basis of the way they look on a customized virtual model? Why or why not?

5. Why are the electronic and catalog channels so popular for gift giving?

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Dissertation: Why are store-based retailers aggressively pursuing sales

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Dissertation: Why are store-based retailers aggressively pursuing sales

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