Discussion: After the Consumption
Let's take a look at some real data and try to apply the concept of "How We Feel after I Paid and Used the Product or Service".
Below are two categories. For the first one we are taking a look at Quick Service and Full Service food. Why are some brands ratings up from last year and why are some down? Comment on some restaurants that improved and some that regressed from last year and if you think there is a correlation of their use of data, marketing, and making the customer feel part of the process?
Now let's take a look at the category of "Specialty Retail". Why are some brands ratings up from last year and why are some down? Comment on some stores that improved and some that regressed from last year and if you think there is a correlation of their use of data, marketing, and making the customer feel part of the process?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.