Problem
Why are qualitative factors important in decision making? You are a consultant for a small accounting firm. The owner informs you, he has decided to only perform tax preparation. He says that by eliminating the other services his company currently provides, he can concentrate his resources on tax preparation (which he believes is 75% of his business). Write an email to the owner offering three types of research/calculations that should be perform to ensure this is the right decision. Also, explain why qualitative factors may influence the decision and offer at least three qualitative factors applicable in this decision.