Why are event studies more likely and association studies, Accounting Basics

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Why are event studies more likely and association studies

Problem

Explain the difference between event studies and association studies in capital markets research. Why are event studies more likely, and association studies are less likely, to allow us to conclude that the accounting information being investigated - for example this year's net profit - has caused a movement in share prices.

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Accounting Basics: Why are event studies more likely and association studies

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