Why are consumer research and design thinking so critical


Question: 1 a. Why are consumer research and design thinking so critical to Intuit's success?

b. What are the challenges Intuit faces in the near future?

c. How important are Intuit's products for mobile devices?

2 a. What does Disney do best to connect with its core consumers?

b. What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?

c. What should next new area of business be? Why?

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