Why are businesses interested in bop markets what are some


1. What are the advantages of the new SHRM approach? What must HRM do to be a true strategic partner of the company? If you were an HR manager, what steps would you take to minimize the outsourcing of jobs in your department?

2. How might a manager go about identifying the skills that the company will need in the future? How would you go about attracting and recruiting talented workers to your organization? Suggest ideas you would use to retain stars and keep them happy in their jobs.

3. What are IPRs, and why are they important? What are the four main types of IP? How does licensing relate to IPR? Would you do business in a country with poor IP protection? Why or why not?

4. Why are businesses interested in BOP markets? What are some examples of products developed to profitable serve BOP markets? What are some challenges of serving BOP markets?

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