Discussion:
Why are brand names so important in marketing?
A brand name might suggest something about the product's benefits and qualities. It should also be easy to pronounce, recognize, and remember and be capable of registration and legal protection.
Provide examples of good and poor branding. Explain these selections. (Google "good and poor brand names" for help on these questions and be sure to cite the sources you use.)
How does distribution influence your opinion of the brand, positive or negative? Give examples.