1- Why and how did Amazon decide to enter cloud computing services?
2- Which businesses did Amazon diversify into? Evaluate Amazon’s diversification efforts into those areas using the tools and frameworks presented in corporate strategy: Diversification and the multi business company. Do they make economic and strategic sense?
3- Amazon is rich in cash and characterizes itself as a ‘technology company’. Which other lines of business would you suggest they enter, and why? Base your answer on concepts and tools in corporate strategy: Diversification and the multi business company .