Solved: Why amazon has so successful when so many other companies, Marketing Management

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Why amazon has so successful when so many other companies

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Review the "Marketing Excellence: Amazon.com" case study. Discuss why Amazon has been so successful when so many other companies have failed. Name a company that has provided or will provide Amazon with some level of competition. Include your rationale.

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Why amazon has so successful when so many other companies

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