Problem
Explain how changes that occurred in the five forces in the PC industry during the 1980s and mid-1990s contributed to the dramatic decline of Apple's PC business during that period. (2 to 3 pages)
• Why did the actions of Sculley, Spindler and Amelio (Apple's CEOs from 1985 to 1997) fail to reverse the decline of Apple's PC business? (1-2 pages)
• Why were Steve Jobs' actions, when he took over Apple's PC business in 1997, more effective in countering the threats posed by the five forces in the PC industry? (1 to 2 pages)
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.