Why a robust web presence matters to company executives


Discussion 1: "Factors"

Respond to the following:

• Identify three factors to consider in determining the competitive value of information technology. Justify the selected factors.

• Of the factors selected, determine if each factor is applicable to all businesses and industries, and explain why or why not.

Discussion 2: "Social Media"

Respond to the following:

• Analyze how social media provides a competitive advantage for an organization's Web strategy, given that many companies have started hiring personnel to handle Facebook and Twitter posts. Explain why a robust Web presence matters to company executives.

• Imagine that you are the CIO of a well-established company. State three compelling reasons why your company should utilize social media to attain a competitive advantage and explain your answer.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Management Information Sys: Why a robust web presence matters to company executives
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