Research: Who would greatly benefit from the Natural Food Market product or service? Think of 5 types of people that would greatly benefit from the product or service.
Inspiration from competition
Now make a list based on the research that you have found, of what appears to be applicable to People's Co. How are you going to use this inspiration to create your brand, your business model, your products or services? How are you going to do something that is better AND different?
Create a Value Proposition: It should answer the fundamental question of "Why should I buy people's co product instead of Whole Food Market
product?" It can be simple and straight to the point, but it needs to clearly spell out the benefit to the customer. (Hint: this should not be about price)
Mission Statement:
1. What does the company do today?
2. For whom does the company do it?
3. What is the benefit to the end user?
Vision Statement:
1. What does the company want to do in the future?
2. When does the company want to do it by?
3. How does the company expect to do it?