Homework: Failed Business Case Study
Objectives:
i. Describe current and historical trends that shape the industry.
ii. Conduct research and provide examples of trends that have affected a company that is struggling to remain profitable.
iii. Create Sales Projections for a new product.
Instructions
There are many different factors that can contribute to a company's failure, such as:
i. Trends and current events
ii. The company's key resources, activities, and partners
iii. Economies of scale
iv. Ethics and sustainability
Read the following articles:
Brands you love may soon disappear forever
8 Companies that could disappear in 2019
After reading the article about brands that are forecasted to become obsolete soon select one of the companies listed in the articles and creates a 9 to 10 minute self-running presentation with a voice-over narration answering the following questions:
I. List the company name, location, and goods sold. Give a brief history of how the company started and major accomplishments.
II. Research the factors that put them in this position. Present examples and facts to support your conclusion.
III. Create 2 products that you would develop to increase revenue.
i. Who would be your target market for each product?
ii. How would you market each product?
IV. Using the spreadsheet below in the download section, provide the sales projections for your product for the next two years. This will include unit volume, unit price, cost per unit sold. Please provide facts and figures to support your findings.
V. Conclusion: based on your overall research, why would this idea be worth pursuing?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.