Question: Need help with the below marketing questions. Please cite your work and no plagiarism. All questions need 250 minimum answer.
Select one of the ads aired in the Super Bowl and analyze it:
- Who will it interest? What is the key message? How effective is the ad at getting the company's brand and message across to viewers?
- In your opinion, is advertising in the Super Bowl worth the price tag (up to $5 million for a 30-second spot)? Why or why not?
(You can find some of the 2018 ads here: The most memorable 2018 Super Bowl ads (Source: CNNMoney) or you can check out last year's ads here: ads aired in the Super Bowl 50).
- Some marketers believe that product performance is the most important thing. Other marketers maintain that the looks, feel and other design elements of products are what really make the difference.
- In your opinion, how important is design for a product? Let's try to think outside the obvious cases - luxury products, fashion, etc. You can find an example here, or see the info on the Fuse Project. Are there any other products where design could make a difference? what would you improve?