Marketing
Discussion: Celebrity Endorsements
This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara.
• Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different' target group?
• Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.