Assignment:
1. Each of the students will lead at least one case analysis and discussion by preparing PPT slides. The specific assignment of the case presentation will be discussed in details in the second class session. For the student who leads the case analysis, he or she must submit the PPT slides (10-16 slides) to the instructor via the Blackboard normally two days before the presentation.
2. Writing down few questions for class discussions at the end.
Readings:
Tata Motors in 2014: Its Multibrand Approach to Competing in the Global Automobile Industry
David L. Turnipseed
John E. Gamble