You are the inventor of a new exercise gadget "The Wiggle Board", that is just going into production so you need to make some quick decisions on how you are going to distribute your gadget and select the appropriate channel strategies.
- Who is your target market and market segment for The Wiggle Board?
- What distribution channels will you use and why?
- What distribution strategies will you utilize and why?
- How will your chosen distribution methods competitive advantage vs your competition?