Your business report should be about eight to ten pages long. Use Times Roman 12 font, 1.5 spacing, and number your report's pages.
The below guidelines are only suggestions and should not prevent you from taking a creative approach in your report. However, you should prepare a report that you'd be proud to give a future manager or potential employer.
Topic (Title): Social Media Strategy in Selling (Marketing) to Today's and Tomorrow's Customers
Author: Your name and student number
Executive Summary: Abstract of your article in 200 words or less
Approach: What approach are you going to take in discussing your topic? For example, focus on the use of social media strategy for a particular company or industry now or in the future.
Who is the target market for your social media strategy? (demographics, psychographics) Consider providing a clearly legible Table, Figure, or Graph.
How Can Social Media Be Used in the Selling Process? Explain how you would use social media in your strategy; perhaps, include "real world" examples of social media being used by companies today.
Advantages and/or Disadvantages in Using Social Media: Table, Figure, or Graph could be used here.
What should your company do now to start implementing a social media strategy? Recommend specific steps for your future manager or your future managerial self to take.
Conclusion or summary statement: Summarize your report's findings.
Format for citing references: See how references in your Sales Management textbook or the journal articles you've read. Examples of the proper formats are shown below:
Article Example:
Johnson, Peter E. and Debra Simpson (2015), "Customer Loyalty in Multinational Markets: A PLS Path Modeling Approach," Journal of Awesome Marketing, Vol. 4, No. 2, pp. 123-143.
Webpage Example:
Solomon, Margaret (April 13, 2015), "Twelve Tips for Building Customer Loyalty," https://www.entrepreneur.com/article/219475
Also, let me gently remind you that your social media in sales management (or business of your choice) report should be submitted online on March 10. However, I know it's a very busy time of the term for you, so if you need a few more days to do a quality job, you will not be penalized. Remember that you're writing the report for your future managerial self or for a future manager for whom you will work. He or she may ask you to analyze or develop a social media marketing strategy for the company. Since young people like you are usually more savvy about social media than most older managers, this is a likely request from your future boss. You might also want to use your social media report when taking job interviews as it could differentiate you from other candidates.
Don't forget to develop, polish, and tailor your elevator pitch now and over your career as there will opportunities for you to quickly impress a key person with it, especially while networking.
This term, we have tried to encourage you to think long-term which is one of the key factors distinguishing highly successful people from those less successful. Our first short paper sought to get you thinking about the ever-increasing pace of technological innovation and how you're going to keep up. Our second short paper was to get you thinking about how you're going to keep up with rapidly changing customer needs and preferences. Finally, the social media report in sales management or business is designed to encourage you to think about a marketing strategy using social media for the company or industry in which you expect to work. Perhaps, you'll want to keep these three papers and update them periodically to help maintain your long-term focus during your career.