Discussion Post
• What are some of the elements of customer service? Explain how they are measured.
• Looking at innovation and modernization needs of retail managers, how do customer expectations influence customer satisfaction?
• Explain how a commitment to customer success is the highest level of customer management. (RESPONSES WILL BE POSTED AFTER INITIAL FORUM IS SUBMITTED. (DUE 24 HOURS)
Homework 1
You work on creating a marketing dashboard. Conduct research to get some ideas and create a one-page dashboard with the key indicators you envision being important to your business. Go to Google -> Images and type in "Marketing Dashboards" or "Marketing Dashboard Templates." You can input fictitious data in order to populate your template.
Klipfolio
Klipfolio is a business dashboard website designed to help you create and maintain an up-to-date cloud app that shares real-time data. You can sign-up for a free 14-day trial version if you would like. This is simply an example of one of the many tools available and you are not required to use this app to create your dashboard for the homework, but it is worth checking out.
Create a one pages Dashboard either manually, using Klipfolio or any other Dashboard tool/app. Save your Dashboard as a .pdf file and submit it under the homework tab.
Homework 2
For this homework, you are required to write a Retail Innovation Final Paper:
Requirement: Identify one new retail innovation currently in the industry. Using the terms, concepts, and theories learned in this course, write 7 to 10 pages.
Research: Additionally, using the APUS Online Library, conduct research and incorporate at least four additional sources other than your readings to support your essay.
You will need an Adobe Acrobat Reader to view the example. At the top of the page, click the Search tab, type in "Free Adobe Reader," and download the reader.
Your essay will address these items:
o Who is the retailer and what is the innovation?
o How is the innovation allowing the retailer to remain competitive?
o Identify at a minimum one threat and one opportunity with this new innovation.
o How does this new innovation assist with customer service or customer management?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.