1. Conduct a search online to find recent examples of retail exclusive deals and answer the following. Credit will be give for original responses only. Please do not repeat each other. There are lots of examples out there... (License! Mag is a good place to start looking)
- Who is the licensor? Who is the licensee?
- What is the licensed merch? Which product category is it in?
- Where is the product being distributed exclusively? What kind of channel is this?
- Is this a good fit? Why or why not?
2. According to The Licensing Letter, Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at DSW's 34th Street store in New York City.
The Kinky Boots Collection was curated in the spirit of the show and celebrates the power that comes with self-expression and being true to yourself.
Conduct some research online to learn more about this deal and then answer the following questions:
- Describe Kinky Boots as a brand. Who do you think is DSW's target market for their KB merch?
- What kinds of promotional activities do you envision for the launch of this licensed merch?
- Do you think there are any other opportunities for licensed KB product distribution beyond the retail exclusive with DSW? If so, please share one or two examples.